Sustainability
Sustainability drives everything we do at The First Group Hospitality. From reducing waste and conserving resources to engaging communities through impactful initiatives, we’re setting new benchmarks for eco-friendly hospitality practices while promoting a greener future.


Energy and water conservation
We have implemented energy-efficient technologies and water conservation measures in every guestroom and public area. From smart fixtures to advanced recycling systems, these initiatives boost operational efficiencies, reduce resource consumption, and align with our mission to protect the planet.
Recycling First: A unified waste management approach
Our Recycling First initiative is a cornerstone of our sustainability efforts. By segregating and recycling plastics, glass, paper, cans, cardboard, and cooking oil, we’ve successfully diverted hundreds of tonnes of waste from landfills. This comprehensive programme ensures consistent waste management practices across our portfolio.
Reducing food waste
Through a strategic partnership with the Veolia Facility, we’ve implemented food waste recycling programmes across our hotels. By transforming food waste into compost and segregating it effectively, we are not only minimising waste but contributing to the growing circular economy.
Sustainable Amenities
We invite our guests to join us on our sustainability journey with thoughtfully designed eco-friendly initiatives
We invite our guests to join us on our sustainability journey with thoughtfully designed eco-friendly initiatives


Glass Bottles
These reusable bottles, available across our hotel portfolio, eliminate the need for single-use plastics.
Bamboo Keycards
Renewable and biodegradable, these keycards are a sustainable alternative to traditional plastic ones.
Zero% Amenities
Every guestroom features a natural range of liquid soaps and shampoos packaged in 100% recycled materials, enhancing the guest experience while minimising environmental impact.
United for a greener future
We are dedicated to creating a sustainable legacy across all our hotels. From energy conservation and waste management to eco-friendly guest amenities, our initiatives are designed to inspire positive change. Together with our teams, partners, and guests, we’re helping reshape the future of hospitality, one sustainable step at a time.