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A Community-First Lifestyle Hotel in Dubai. Located in JVT, the new neighbourhood hotel offers 579 rooms, original dining concepts, and vibrant social spaces to connect and experience the city like a resident.

This case study explores The First Group Hospitality’s journey from traditional hospitality practices to transforming its portfolio of urban hotels.

The First Group Hospitality transformed The Luggage Room, an underperforming bar in Dubai Marina generating $170K annually, into Risen Café & Artisanal Bakery, a thriving $1M/year destination.

The First Group Hospitality is a leader in hospitality asset management, we have consistently demonstrated our ability to unlock value for hotel partners through data-driven strategies and operational excellence.

The First Group Hospitality successfully transformed Barbary Deli, an underperforming restaurant and bar in Dubai, into Lola Taberna Española, a vibrant Spanish tapas bar, achieving a full ROI of $350,000 in under 9 months.

In 2021, The First Group Hospitality launched The First Collection at Jumeirah Village Circle (JVC), setting a new standard for urban luxury.

The First Group Hospitality, a subsidiary of The First Group, Dubai’s renowned hotel developer, is pleased to announce the appointment of Tom Stevens as Senior Vice President of Hotel Operations.

Ciel, the world’s tallest hotel tower set to open in Dubai Marina next year, will join IHG’s prestigious Vignette Collection portfolio, following the signing of a landmark agreement between The First Group and IHG Hotels & Resorts.

A landmark addition to the Dubai Marina Skyline, Ciel, the 80-plus storey luxurious hotel with over 1000 keys is set to open its doors in 2025, joining IHG's Vignette Collection