Hospitality Solutions
Discover our full suite of services, from hotel management and F&B operations to innovative marketing and asset optimisation. We deliver tailored solutions designed to maximise performance and deliver sustained success across every aspect of your hospitality business.


Hotel Management
Our world-class team of professionals offers centralised services, ensuring the highest levels of expertise and cost efficiency across all operations. With a focus on excellence, we provide tailored solutions to drive success at every level.

In just 12 months of transitioning four properties in our portfolio from Hotel Management Agreements to Franchises, we achieved:
- Expertise across all facets of hotel operations
- Food & Beverage
- Revenue management and analytics
- Sales
- Marketing
- Reservations
- Distribution and e-commerce
- Pre-opening management
- Procurement
- Design
- Finance
- Information Technology
- Human resources
- Talent acquisition


Asset Management
The First Group Hospitality's Asset Management team delivers tailored solutions throughout the hospitality lifecycle, aligning stakeholders with the owner's goals to drive successful partnerships, optimise asset value, and maximise returns through strategic initiatives.

The property’s strategic repositioning has resulted in stronger performance, achieved through segmentation and rate optimisation, cost reductions in staff accommodation, laundry, and waste management, efficiency gains in payroll clustering, and the implementation of targeted seasonal revenue strategies.
in GOP
in NOP
Key Services:
- Asset Optimisation
- Lifecycle management to ensure asset longevity and efficiency
- Technical audits
- Selection of annual maintenance contracts
- Development of robust repairs and maintenance strategies
- Special project guidance
- Energy cost optimisation
- Architectural/Interior Design services
- Management of property improvement plans required by brands
- Renovation guidance



Food & Beverage

We bring a restaurateur’s approach to our food and beverage (F&B) outlets, ensuring every detail is meticulously crafted to deliver exceptional cuisine and exemplary service. From our Risen Artisanal Bakeries to speciality restaurants, we design experiences that resonate with both guests and communities.
Key Services:
- Operational expertise across all types of F&B outlets
- Integrated F&B strategies
- Market analysis to align offerings with guest and community needs
- Concept design and delivery for unique dining experiences
- Joint venture and third-party partnerships for sourcing and engagements
- Task force support for new openings and special events
- Creation of dining destinations through authentic, relevant, and unique concepts
Owner Services
At The First Group Hospitality, we prioritise the owner’s interests, ensuring optimal results through constant communication and complete transparency. By tailoring our services to meet specific goals, we create strong partnerships and unlock the full potential of every asset.
Key Services:
- Provide technical services
- Create business plans (pre-opening)
- Pre-opening budget planning
- Conversion of Hotel Management Agreements to Franchise Agreements
- Guidance for de-flagging underperforming brands
- Bi-monthly revenue analysis and briefings
- Monthly business review meetings
- Development of five-year plans supported by annual strategies and budgets
- Quarterly visits from a Senior Vice President
- Invitations to an annual owners meeting
- Brand creation or brand selection for hotels
