Our Story

Our Story

Founded by visionary hospitality professionals, The First Group Hospitality was built on the belief that exceptional guest experiences, a motivated team, and strong financial performance go hand-in-hand. With a clear focus on culture and values, we have created an environment that inspires innovation and excellence at every level.

19%
Improvement in hotel revenue YOY
18%
F&B GOP Growth YOY
12%
Improvement in RevPAR YOY
Vision

To be the leading provider of exceptional hospitality experiences, setting new benchmarks for excellence in hospitality management through innovation, sustainability, and unparalleled guest satisfaction.

Mission

Our mission is to deliver memorable stays for every guest, consistently exceeding expectations by fostering a culture of genuine care, personalised service, and operational excellence. We strive to maximise asset value for our partners through innovative management strategies, responsible stewardship of resources, and a commitment to community engagement.

Culture

To achieve our vision, mission, and strategic positioning, we foster a culture that combines customer-centric innovation, collaborative teamwork, sustainability, and a high-performance mindset. This culture empowers us to excel in the highly competitive third-party management market, to deliver exceptional value to stakeholders and establishes us as the region's most innovative hotel operator.

The First Collection Hotel
A couple siting by the pool at The First Collection Business Bay

What sets us apart

By harnessing three core disciplines – outstanding hotel operations, a restaurateur’s approach to food and beverage, and world-class asset management – we provide our clients and strategic partners with a comprehensive suite of end-to-end services. This cohesive approach maximises the revenue-generating potential of every asset, ensuring sustained growth and success. We provide a comprehensive suite of hospitality services designed to meet the needs of asset owners and investors at every stage of an asset’s lifecycle. From initial conception and design, through operation and optimisation, we deliver the expertise required to maximise returns and ensure long-term success.

By harnessing three core disciplines – outstanding hotel operations, a restaurateur’s approach to food and beverage, and world-class asset management – we provide our clients and strategic partners with a comprehensive suite of end-to-end services. This cohesive approach maximises the revenue-generating potential of every asset, ensuring sustained growth and success. We provide a comprehensive suite of hospitality services designed to meet the needs of asset owners and investors at every stage of an asset’s lifecycle. From initial conception and design, through operation and optimisation, we deliver the expertise required to maximise returns and ensure long-term success.

Meeting room at The First collection Business Bay

Our Team

Our highly experienced team combines entrepreneurial flair with deep expertise to drive outstanding results. Together, we elevate the performance of every hospitality asset we manage, delivering consistent and impressive returns for our owners.

An aerial image of a green landscape

Redefining Sustainable Hospitality

NEWS UPDATES

Stay informed on the latest news and developments at The First Group Hospitality. Explore updates on our corporate milestones, innovative projects, and industry-leading initiatives helping shape the future of hospitality.